Design & Print Issues

Key points to consider

All successful businesses realise the importance of the Customers' and Prospective Customers' perception of your Products and Services. A large factor in their perception is your overall Brand. And a large factor in your overall Brand is how you present yourself through print and other media.

To ensure that your Brand is received favourably, consider the following:

  • You are consistent across all formats eg. business cards, brochures, websites, signage etc. Your brand image will be severely de-valued if it is consistently changing between formats and campaigns.
  • Your marketing material is of a high quality. Cheap material portrays a cheap brand.
  • Professionals can offer options outside the square. 'Home made' material can look just that; home made. While this can provide a cheaper option, the problem can be twofold:
    1) Impact of your marketing material may lose professionalism in design with an inexperienced 'home' designer..
    2) May inevitably lead to costing you more time and money in the long term..

Need a Professional? What should you look for!

When looking for someone to handle all your Business Branding, you should consider the following:

  • Do they offer a full solution? That is, can they not only design brochures, business cards etc but also print and distribute? Do they offer websites and cross-media promotion?
  • Do they listen to your needs and discuss options in a manner that can be understood? Will they provide guidance or simply be 'yes' designers. Are they able to explain to you the difference between "DL on 250gsm with matt cello one side" and "A4-DL on 310gsm full colour both sides gloss"?
  • Will they be as flexible as you need? Will they continually charge you for every minute of their time?
  • Do they keep an open line of communication with you to ensure the final result is what you wanted?

Probity Web & Print is based in Chermside, Brisbane, but offer our services reach throughout Brisbane and beyond. Why not arrange a no-obligation web and printing meeting to see what's possible? We look forward to it!